Becoming one of the key players in the global TV market, Vestel is joining forces with VIDAA – the world’s fastest-growing smart TV platform. Through this strategic partnership, Vestel aims to enhance its software and hardware development capabilities in an increasingly competitive market, enrich its product and customer portfolio, and turn platform revenues into a sustainable business model.
Following a memorandum of understanding signed in 2024, Vestel officially formalized its strategic partnership with VIDAA as of July 11, 2025. This collaboration not only reinforces Vestel’s strong position in the TV market but also opens the door to new revenue streams that go beyond traditional business models through smart platforms. Today, television is no longer just a viewing device – it has become a versatile platform offering easy access, personalization, digital services, and smart home integration.
Vestel Marketing General Manager Duygu Badem Uylukçuoğlu stated, “Platform technologies have become a key factor in shaping consumer preferences. While this transformation is rapidly advancing in the U.S. and Europe, Vestel is leading the way in Türkiye. As the brand driving this transformation, we are proud to be one of the strategic shareholders of VIDAA, the world’s fastest-growing smart TV platform.
Our partnership with VIDAA—whose majority shareholder is Hisense, China’s largest and the world’s second-largest TV manufacturer—will strengthen Vestel’s position in the global TV platform market. Through this collaboration, we will work closely with Hisense and leverage the synergy between the two companies to take even stronger steps in global markets.”
