At IFA 2025, Vestel showcased innovative products across televisions, small household appliances, health technologies, and mobility solutions, highlighting its technological strength with AI- and IoT-enabled innovations that combine sustainability, energy efficiency, and enhanced user experience.
At the fair, the WaterBox technology featured in Vestel’s dishwashers stood out. WaterBox delivers the world’s lowest water consumption at just 5 liters per cycle, while the Heat Pump system achieves roughly 30% lower energy consumption compared with the top A energy class. The AI Assistant optimizes cycles by dish type, soil level and duration, saving both energy and time.
Vestel’s new washing and drying machines were among the most admired technologies on display. AfterWash enables communication between washer and dryer and recommends the optimal program; the Download & Use – WashWizard app lets users download ready-made programs or create customized cycles by adjusting temperature, time and soil level. Vestel offers solutions ranging from slim, compact units for minimalist spaces to 14-kilogram capacity models for large households, and presented a 10-kilogram built-in washer at the show for the first time.
Refrigerator innovations also drew attention. Vitamod simulates sunlight to help preserve vitamin C and antioxidant activity in food, while HydroActive’s cold-mist technology keeps vegetables moist and fresh. PurifAir filters clean internal air and IntelliShelf monitors freshness to reduce food waste. IntelliCold Zone provides five modes — fast freeze, soft freeze, cooling, thawing and standard storage — giving users flexible preservation options.
In the cooking category, Pizza Max attracted interest: it reaches 320°C and enables stone-oven-style pizza in just three minutes. HeatWrap allows four different dishes to cook simultaneously without flavor transfer, and Taste Vision’s internal camera enables remote monitoring of the cooking process.
Vestel presented a broad range of cleaning solutions under the motto “No Dust, No Doubt. Just Vestel.” The lineup, which covered bagless and bagged vacuums, cordless uprights, wet-dry cleaners and steam devices, emphasized urban dust and pollution challenges. Robot vacuums on display use advanced sensors, mapping and AI-based object recognition, and offer features such as automatic detergent refill and mop wash-dry functions; upholstery and carpet washers provided practical daily hygiene solutions.
Vestel Atelier attracted attention with its design collaborations. Following strong interest in the Vestel X Aslı Filinta Retro Series, the Atelier showcased three new design directions — Pop Art, Cubism-inspired geometric forms, and urban art themes — blending classic aesthetics with modern technology.
The company’s new air-conditioning series featured the AI-powered AICON module, which learns user habits and offers energy-saving recommendations, operating at optimum settings only when needed. The AICON units reach top energy efficiency levels and pair Wellflow’s four-way airflow, soft breezes and integrated speakers with Easybreeze’s whisper-quiet, draft-free cooling.
“Fine Coffee, Fine Moments. With Vestel” continued to be a highlight: Vestel’s coffee ecosystem ranged from professional machines and grinders to precision scales and accessories, bringing near-barista quality to the home and featuring live barista demonstrations at the stand.
Health technologies were displayed in a dedicated area. Noira Band & Meditis App enable tracking of mental-health indicators and daily health metrics; iQardi offers clinical-grade multi-parameter monitoring for cardiac care; Noira Tactical Fit provides real-time health and location tracking for critical operations. Vaccine Storage Tracking (ATS) and the Cold Chain Tracking System (SZTS) ensure secure storage and transport of vaccines and medicines through continuous temperature and humidity monitoring.
In the TV segment, Vestel’s broad portfolio stood out. Vestlife Laser TV offers three installation modes and ultra-sharp 4K laser projection while incorporating a wireless charging pad. Nekst TV presents a 55-inch transparent OLED that doubles as an aesthetic interior element. Bioline Art TV, built from olive-pit-based biopolymers, turns the home into a gallery. Tunea’s modular audio system is wireless and expandable, and portable TV models support solar and Type-C charging for outdoor use. Vestel also announced the serial production of domestically developed nanocrystal-based QLED panels in collaboration with Nanome, a move that enhances color accuracy, brightness and overall picture quality.
IFA 2025 demonstrated how Vestel’s showcased products and technologies bring together sustainability, user-centric design and advanced technology, offering visitors concrete examples of the future of home and lifestyle solutions.
