PRODUCTS AND SOLUTIONS CREATING BENEFITS
As part of its objective to create benefit with its products and solutions, Vestel focuses on energy and water efficiency, mitigating plastic pollution, complying with new regulations, facilitating the lives of consumers and developing products that meet the needs of people with disability. While rendering the lives of consumers easier by developing smart and connected products, Vestel also continuously improves its performance
with the products it develops by accurately analyzing evolving consumer expectations. Vestel monitors the ratio of revenues from low-carbon, environmentally impact-reducing and energy-efficient certified products to turnover.
Mobility Solutions
Electric Vehicle Chargers:
Approximately 16% of global greenhouse gas emissions originate from transportation. Therefore, the widespread use of electric vehicles plays a critical role in tackling the climate crisis. As electric vehicles play an important role in the transition to a net-zero economy and become increasingly widespread, the need for charging stations increases. Widespread use of charging stations in public spaces not only meets the needs
of existing consumers, but also supports the increased use of electric vehicles. In this context, Vestel Elektronik positions itself as the solution partner of corporate clients with its electric vehicle chargers,
and strives to respond to the needs and expectations of consumers in the best way possible. With the mass production of charging units, the Company contributes to the transformation of electric vehicles and the widespread use of fast charging stations both in domestic and foreign markets.
Battery Technologies
Developed through R&D activities initiated in 2018, the Battery Management System (BMS) hardware and software enabled Vestel to design and produce more efficient and long-lasting Li-ion battery packs in line with customer needs. This step enabled Vestel to be the first domestic electric bicycle battery manufacturer.
As well as electric bicycles, Vestel's Li-ion battery technology is also used in a variety of products such
as wireless charging vacuum cleaners and respirators. Battery designs developed for the telecommunication sector also offer energy storage solutions for critical infrastructures such as base stations. Battery technology of Vestel is designed to be compatible with other energy systems and has the flexibility to meet the storage needs in the field of renewable energy.
Accessible and Smart Solutions That Make Life Easier
Vestel develops products that simplify consumers' daily lives by listening to their needs and expectations, while focusing on the highest energy efficiency standards and water efficiency. Detailed information about the Company's product portfolio is available in the "Accessible and Smart Solutions That Make Life Easier" section of the Integrated Annual Report.
SMART AND CONNECTED PRODUCTS
As digitalization becomes a part of everyday life, its use in products is increasing. This accelerates the development of smart and internetconnected technologies and raises their acceptance and demand levels. The focus of key consumer expectations in this area has created an opportunity for smart cities, smart homes, smart devices and new models based on these technologies. All of Vestel's smart products and digital services are coordinated by the IoT and Digital Strategy Department.
Thanks to years of R&D studies on big data, the Company launched internetbased TV products such as Android and Amazon Fire TV. Technologies that can generate new sources of revenue such as displaying targeted advertisements on smart TVs, the dissemination of voice recognition technologies through Vestel
products, the analysis and use of data stored on the cloud and offering additional services to consumers through subscription have been added.
QUALITY AND PRODUCT SAFETY
Vestel continuously reviews and optimizes its production processes in line with its goal of providing consumers with accessible, high quality and safe products. The Company works to design
products that comply with national and international standards, meet customer expectations, and deliver products that adhere to the standards set through internal assessments.
Regulations and Battery Standards
Vestel is in full compliance with international standards and regulations in the production of its products. These directives aim to protect the health and safety of consumers while minimizing their impact on the environment.
Chemicals Management
Based on its sensitivity on quality and product safety, Vestel expects suppliers to produce according to certain criteria. Vestel avoids using materials and substances that may damage the environment and human health, and expects the same approach from its suppliers.
Depending on the product groups supplied, the documents required from suppliers are varied. The Company regularly reviews the updated Restricted Materials List it publishes and requests the suppliers to comply with it in full. Suppliers are required to have a test report showing Compliance with the European Union’s Restriction of the Use of Certain Hazardous Substances in Electrical and Electronic Equipment (RoHS) Directive, compliance with the Regulation on Registration, Evaluation, Authorization and Restriction of Chemicals (REACH), battery test reports from accredited organizations, and declarations and test reports stating that they do not use harmful chemicals on the Substances of Very High Concern List (SVHC). Suppliers are informed about Regulation No. 30105 on Registration, Evaluation, Authorization, and Restriction of Chemicals (KKDİK) prepared by the Ministry of Environment and Urbanization of the Republic of Türkiye within the scope of harmonization with the European Union REACH Regulation, and the suppliers covered by the Regulation are required to complete the registration process.
CUSTOMER EXPERIENCE
Vestel aims to continuously increase customer satisfaction and loyalty, and offers personalized and uninterrupted service through digital and smart solutions. The Company serves more than 1 million individual customers across the country and more than 2,300 corporate customers annually and focuses on
continuously improving its services. International standards are taken into consideration in customer management processes, and Vestel Customer Services operates within the framework of the ISO
10002 Customer Satisfaction Management System and TS EN ISO 18295-1 Customer Contact Centers System.
It is crucial to monitor performance in order to boost customer satisfaction and loyalty. In this context, customer satisfaction is monthly measured within a group of customers who regularly receive
repair and installation services from Vestel and is reported quarterly.
Accessible Authorized Service Providers
It is important that the authorized services located throughout Türkiye, which serve
customers with one-on-one human contact, are designed in an inclusive and accessible manner. In this direction, following the opening of the first Accessible Authorized Service in Avcılar, Istanbul in 2018, efforts are continuing to make all authorized services across the country "Accessible Services.” Accessible authorized services include arrangements such as front door entrance ramps, barrier-free toilets and sinks, yellow tactile paving for the visually impaired, customer representatives who know sign language for the hearing impaired, and directional signs. Authorized services are entitled to receive the Accessible Authorized Service title based on the accessibility criteria they meet. Accordingly, 114 Vestel authorized services have earned the right to be Accessible Authorized Services. As of 2025, every new authorized service opened is guided to start providing service at least a one-star level, and 30% of all our authorized services are suitable for disabled access.
Ethical Marketing and Advertising Practices
In all marketing communication activities, Vestel provides transparent and accurate information about its products and services, refrains from misleading or deceptive advertising, and complies with all applicable laws, regulations, and relevant standards. The Company avoids making exaggerated claims regarding the social and environmental impacts of its operations and does not use any communication that may have a negative influence on children. Furthermore, Vestel acts in full compliance with competition law and refrains from making statements that could damage the reputation of competitors or other companies operating in the same market.