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Technology and Human-Oriented Transformation

PRODUCTION AND INNOVATION POWER

Industry 4.0

The need for increased speed, efficiency, and flexibility in the global competitive environment necessitates the restructuring of production systems with advanced digital technologies. In this context, the Industry 4.0 transformation plays a critical role in ensuring data-driven decision-making, integrated production systems, and sustainable operational performance. This transformation aims not only to improve the company's own production ecosystem but also to contribute to the digital transformation of the consumer electronics and white goods sectors in Turkey.

 

Thanks to its strong R&D infrastructure, technology investments, and accumulated intellectual capital, Vestel implements Industry 4.0 applications in a systematic manner. Digital transformation efforts aim to establish transparency, traceability, and real-time control mechanisms in production processes. In line with this, the company's automation technology teams are conducting studies on artificial intelligence algorithms that support horizontal and vertical integration, IoT-based data collection systems, smart automation solutions, automated guided vehicles (AGV) and autonomous mobile robots (AMR), digital ecosystems, and advanced technology applications.

 

R&D and Innovation

 

 

 

 

The teams within R&D continue their work on the development or application of new technologies, new product designs, product development, productivity increase, and cost reduction.

 

Vestel Elektronik has been deemed worthy of awards in respected and prestigious design competitions with its numerous innovative projects designed in its R&D centers.

 

Trainings are organized for the teams within R&D to ensure they adapt to the requirements of the age and increase their competencies, thereby ensuring that the company continuously adapts to technological developments, maintains its competitive advantage, and adopts an innovation-oriented approach.

 

 

Patent Activities

Vestel Elektronik and Vestel Beyaz Eşya make patent applications to various institutions within the scope of the inventions they carry out within their own structures.

 

In 2025, Vestel Elektronik made a total of 28 patent applications, including 16 EP patent applications to the European Patent Office (EPO), 6 TR patent applications to the Turkish Patent and Trademark Office (TÜRKPATENT), and 6 patent applications to the United States Patent and Trademark Office (USPTO) for inventions meeting the criteria, and registered 49 patents.

 

In 2025, Vestel Beyaz Eşya filed a total of 31 patent applications, including 13 patent applications to the Turkish Patent and Trademark Office (TÜRKPATENT), 9 patent applications to the World Intellectual Property Organization (WIPO), and 9 European patent (EP) applications to the European Patent Office (EPO), and registered 76 patents.

 

Commercial evaluation studies are conducted to determine the value of the current patent portfolio and to ensure that the patent pool consists of valuable patents. For patent applications deemed valuable as a result of commercial evaluation, more detailed infringement assessments are conducted; within the scope of this study, products utilizing the relevant patent's technology are researched, and reports are prepared regarding whether the patents are being infringed.

 

Intrapreneurship: A Bright Idea

 

Vestel companies also participate in Parlak Bi’Fikir, the intrapreneurship program of Zorlu Holding, within the scope of its Smart Life 2030 strategy. In the program, which was launched to develop an innovation culture and entrepreneurial spirit in companies, to find permanent solutions to problems, and to increase the sphere of influence and reach by combining these solutions with technology, Zorlu employees with a "bright idea" go through various evaluations, and those who pass the evaluations are supported to bring their ideas to life by receiving investment from Zorlu Holding.

 

Teams that received investment within the scope of the program have established start-ups with 25% partnership from Zorlu Holding. Within the scope of the partnership, the start-ups can also receive support from Zorlu Holding in areas such as law, accounting, human resources, finance, and communication.

 

The start-ups that took a step into their entrepreneurial journey by receiving investment from the two cycles carried out within the scope of Parlak Bi’Fikir are Abilitypool, Be Right Back, Conectohub, Geliver, and Ne Ekersen. Following the second cycle of the program, Selffix, which was decided to continue its entrepreneurial journey as an internal project within Vestel, also continues its activities.

EMPLOYEES

Gender Equality, Human Rights and Inclusion

Active participation of women in corporate life has positive impacts on the productivity and financial performance of companies. In this respect, Vestel encourages efforts to ensure gender equality throughout the Company, including recruitment practices. Under the guidance of Zorlu Holding's (Eşit Bi’Hayat) Equal Life Gender Equality Manifesto and being a signatory to the United Nations Women's Empowerment Principles, the Company assumes the responsibility to contribute to gender equality in society, in the electronics and major household appliances sectors, and among Vestel's employees at all levels.

 

Vestel established the Gender Equality Group within Vestel in order to develop volunteering projects that raise awareness with the motto “An Equal Life is Possible for All.” In this regard, a Domestic Violence Prevention Policy was published for all Zorlu Holding Group companies, including Vestel, which aims to ensure more equal working conditions for working mothers through the Happy Mother Project. I

Women Entrepreneurs Association of Türkiye (KAGİDER) Equal Opportunity Model Certificate was obtained in 2023. In line with its gender equality approach, Vestel published “Eşit Bi'Hayat (An Equal Life) Dictionary" to serve as a guide to avoid sexist discourse patterns and idioms embedded in our language. It brought together alternative discourses that can be used from an equal and inclusive perspective in the dictionary, which can be accessed by all stakeholders via the Smart Life 2030 website.

 

Zorlu Holding and all of its companies (Zorlu Group) undertake to conduct business and take actions in full compliance with Universal Declaration of Human Rights, International Covenant on Civil and Political Rights, International Covenant on Economic, Social and Cultural Rights, Declaration on Fundamental Principles and Rights at Work adopted by International Labor Organization and, as a signatory party, United Nations Global Impact. This commitment includes standing against all forms of discrimination, providing a safe working environment, not allowing child labor, and ensuring a working environment where employees can freely express themselves. The sustainability of the commitment is guaranteed by the “Zorlu Holding Human Rights Policy” and “Zorlu Holding Ethical Principles.”

 

Development of Employees and Talent Management

Talent gap or shortage is at the forefront of the problems that companies may face in the 21st century. As a company providing services in the fields of engineering and technology, Vestel considers talent management as a significant factor in its success and innovation capacity.

 

Attracting new and right talents to the Company with the motto “Being where the talent is" forms the basis of Vestel’s strategy. One of Vestel’s top priorities is to find the right talent to lead technology and digitalization, to retain existing talents, and to enable them to connect with Vestel. Talent management processes at Vestel are handled with a human resources analytics approach.

 

The training activities conducted at Vestel with both internal and external trainers are designed with the goal of discovering and developing a workforce that thinks, researches, questions, creates, innovates, and produces. Today, where the need for competent human resources constantly increases, Vestel implements its training investments for employees in terms of sections, departments and projects. The investment in development does not limited to Vestel employees. It also includes dealers and service employees. The Company analyzes the training of employees by grouping them by age, gender, seniority and training types.

Employee Development Trainings

Vestel Technology Academy

Vestel Academy provides training activities in line with the vision and mission of Vestel, which will contribute to progress of the Company towards its success target. All employees within the Vestel Group of Companies are provided with technical and mandatory vocational training programs, as well as personal development and managerial competency training programs. By using hybrid learning methods, an agile education approach continues to contribute to the corporate culture.

Vestel Retail Academy

Vestel Retail Academy was established with the vision of training retailers who are well-equipped, improve their knowledge and shape the sector. The Academy offers training on "Sales-Marketing,” "Management Skills,” "Performance Development,” "Personal Development" and "Finance" for head office employees, corporate store employees and dealer business partners.

 

Vestel Service Academy

Vestel Service Academy has been operating within Vestel Customer Services since 2012 for the regular and continuous training and development of all service teams, such as authorized service provider technicians, customer representatives and service managers in order to provide a flawless experience in after-sales services.

 

 

Employee Volunteerism and Contribution to the Society

As part of Vestel's sustainability approach, one of its key goals is to increase corporate volunteering efforts. Launched in 2019, the “Sparks Movement" aims to carry out volunteering activities in five main groups within the Vestel Group of Companies: “environment,” “children,” “people with disabilities,” “material recycling" and “animals-our friends.”

Occupational Health and Safety

Vestel emphasizes Occupational Health and Safety (OHS) policies and practices to ensure a safe and healthy working environment and strives to assess and manage all risks that may result in loss, injury or damage arising from any hazard in the workplace and the potential impacts on employees, subcontractors, sub-industries, visitors, solution partners and other employees in the workplace. Vestel’s goals include examining the risks that the employees may encounter in the field, raising the awareness of the employees, improving and developing

processes, creating ergonomic working areas, ensuring that the most stringent safety measures are taken regarding changing production processes, providing a safe and healthy working environment to the employees, preventing occupational diseases and achieving zero accident.

CORPORATE CITIZENSHIP

Sponsorships

 

Vestel continues to contribute to the sports world without slowing down with the sponsorships it has made in various branches. Having provided great support to Turkish volleyball for the last eight years, Vestel continues to support Turkish volleyball as the main sponsor of the Turkish Volleyball Federation (TVF) in the 2025-2026 season as well. Within the scope of the sponsorship agreement, the Burhan Felek Volleyball Hall in Istanbul will be referred to as "TVF Burhan Felek Vestel Volleyball Hall" and the TVF Atatürk Volleyball Hall in Izmir will be named "TVF Atatürk Volleyball Hall Vestel Sports Complex".

 

Support for volleyball in Turkey is provided by continuing communication activities such as the "We Are a Volleyball Country" campaign. Vestel's communication efforts have received a total of more than 100 awards to date and have been among the most successful works in the sector.

 

With the agreement made with the Turkish Gymnastics Federation in 2022, Vestel became the "Main Sponsor of the Turkish Gymnastics Federation" and "Main Sponsor of the National Gymnastics Teams" and continued this sponsorship in 2025. The Artistic Gymnastics World Challenge Cup tournament, organized by the FIG (International Gymnastics Federation) in Antalya and attended by many successful gymnasts from around the world, was organized in 2025 as the World Cup under the main sponsorship of Vestel under the name Vestel Artistic Gymnastics World Cup and was broadcast live in 109 different countries around the world.

 

Having made individual sponsorships in 2024 with our Olympic, World, and European Champion national archer Mete Gazoz and Aysu Türkoğlu, the youngest Turkish athlete to hold the Open Water Swimming Triple Crown title and the first Turkish female athlete to swim across the North Channel, Vestel continued to attach importance to individual sponsorships in 2025. In 2025, [he/she] became the first to reach the finals in the swimming branch in Turkish Olympic history and 5. As [he/she] went down in history, [Vestel] became the individual sponsor of World Junior and European Champion Kuzey Tunçelli and the world's first and only disabled female rally driver Kübra Denizci Keskin.

 

Within the scope of its support for the arts, Vestel is among the corporate sponsors of Zorlu PSM.

SUSTAINABLE SUPPLY CHAIN

Vestel Supplier Monitoring and Development Program

Vestel aims to ensure supply chain sustainability by monitoring the performance and strategies of its suppliers in the ESG (Environmental, Social, and Governance) field. Suppliers are expected to improve their performance in critical areas such as respecting employees' human rights, improving working environment conditions, providing health and safety measures, and establishing systems against corruption and bribery. In this direction, the Vestel Supplier Monitoring and Development Program has been implemented to ensure the effective participation of suppliers in sustainability processes and to support their development by analyzing their current levels. The program is carried out by the Management Systems Department under the guidance of the Board of Directors.

 

The program aims to increase suppliers' awareness of sustainability, and to evaluate and improve their performance. In this context, suppliers are requested to share their ESG data with Vestel through the determined platform and software and to participate in audits conducted by independent assessment organizations.

 

The Vestel Supplier Monitoring and Development Program consists of two stages: training and auditing.

 

Training: Vestel aims to increase the quality level of its suppliers and improve their ESG performance with the training it provides within the scope of the Supplier Monitoring and Development Program. Training content covers topics such as child labor, working hours, freedom of association, wages and benefits, humane treatment, non-discrimination, occupational safety, emergency, environment, waste management, energy consumption, greenhouse gas emissions, intellectual property, responsible sourcing, confidentiality, risk assessment, training, employee feedback, supplier responsibility, forced labor, safe and healthy working environment, and freedom of expression. Within the scope of the program, sustainability training was provided to 25 critical suppliers in 2025.

 

Audit: Online assessments regarding business ethics and ESG for critical suppliers are carried out through an independent third-party audit firm. The questionnaire used in supplier audits has been prepared based on RBA, SEDEX, and BSCI standards, and audits are conducted in accordance with these standards as the audit methodology. In 2025, specifically for certain customers, RBA country risk scores were also taken into account in addition to our existing assessment criteria. Decisions regarding which critical suppliers will be audited were determined by also evaluating country risk scores.

 

In the 2026 critical supplier ESG audit planning, progress will be made by taking into account RBA's current country risk assessments.

 

Following the training and audit processes, supplier sustainability scores are calculated and these scores are reflected in the supplier scorecards.