Continuously improving the user experience with the products and technologies it develops, Vestel has signed yet another important collaboration. With the Migros Sanal Market button added to the Vestel Smart Life (Akıllı Yaşam) application, users will now be able to meet their household needs with a single touch. This collaboration will be a significant step toward transforming the Smart Life platform's device management experience into a holistic life assistant by enriching it with data, artificial intelligence, and user-oriented scenarios.
Vestel is bringing an exemplary collaboration to life that takes the user experience to the next level. By integrating Migros Sanal Market into its Smart Life application, the company has redefined the user experience with speed and convenience. Thanks to the new integration, Smart Life users will be able to access the Migros Sanal Market integration from three different tabs.
Users will be able to complete their daily shopping practically and quickly without leaving Vestel's smart home ecosystem by being directed straight to Migros Sanal Market from shopping lists in the VŞef (VChef) section, "Cook Like a Chef" (Şef Gibi Pişir) recipes, and integrated product pages such as refrigerators, ovens, and dishwashers.
In her statement regarding the subject, Vestel Chief Marketing Officer Duygu Badem Uylukçuoğlu said:
"As Vestel, we see technology not only as a tool that makes life easier but as a power that transforms life. Consumer research also clearly reveals the pace of this transformation. We Are Social Digital's 2025 data shows that the rate of users shopping online every week in our country is 61 percent, which is above the global average (55.8 percent). In addition, Turkey ranks among the top 10 countries globally, with a 37.4 percent rate of users doing online grocery shopping every week. This strong trend in online shopping is also reflected in consumers' supermarket shopping preferences."
Transforming into an assistant that determines household needs
Noting that Vestel has made consumers' daily needs practical by integrating Migros Sanal Market into the Smart Life platform, Uylukçuoğlu stated:
"In this way, we are transforming our Smart Life application from being just a hub where you control your devices into a smart life assistant that anticipates all your household needs, plans for you, and brings them to life with a single touch. For example, in a recipe located in the 'Cook Like a Chef' tab, users can identify the required ingredients and access the Migros Sanal Market link on the page with a single click, starting to shop directly from the virtual market's home screen. Consequently, everything from your grocery shopping to energy management, and from device control to delivery planning, now works in harmony with your rhythm within a single ecosystem. In the coming period, we will expand this ecosystem with new retail and delivery collaborations, elevating the home experience to the living standards of the future starting today."
Migros One Marketing and Growth Director Süreyya Bayraktaroğlu added in her statement:
"As Turkey's most preferred online grocery brand, we consider it our duty to pioneer all kinds of technologies that make our customers' lives easier. Migros Sanal Market, which you can reach with a single touch via your smart devices, also becomes a natural part of your home's smart ecosystem with the Vestel Smart Life integration. We see this collaboration, which will add speed and convenience to our customers' lives, as a crucial step shaping the shopping standards of the future today."
Grocery integration in an IoT application
The new integration offers the opportunity to be directed straight to Migros Sanal Market from shopping lists in the VŞef section of the Vestel Smart Life app, "Cook Like a Chef" recipes, and product pages such as refrigerators, washing machines, ovens, and dishwashers. Serving as an example of grocery integration within an IoT application in Turkey, this innovation provides speed, convenience, and time savings in the user experience.
While Vestel Smart Life offers the ability to control all Vestel smart devices in the house from a single center, it simultaneously provides energy savings, security, and comfort. It simplifies users' daily lives with features such as tracking device statuses via smartphones, remote control, instant notifications, and programming. Users can forward their feedback and support requests regarding their products to Vestel Customer Service 24/7; moreover, they can always benefit from artificial intelligence privileges thanks to the product and AI assistants within the app.
With the Migros Sanal Market integration, Vestel Smart Life now differentiates itself from its competitors by combining home management—stretching from the kitchen to the laundry room—with the shopping process. This innovation lays the foundation for a digital life platform where users will be able to meet all their needs in the future without ever leaving their home ecosystem.
