Mission and Vision

Mission and Vision

Proud to be recognised as a world-renowned technology giant and a market leader in Turkey, we make it our mission to excel in every sector that we enter. Continuously investing in research and development, we strive to build on our success, making the highest quality solutions accessible for an ever-growing number of customers throughout the EMEA and beyond.

To stay on course and become the most powerful production and technology group in the world, we know that we must achieve sustainable development, and that we can only do so by focusing our efforts on the creation of leading-edge consumer products

Research and Development

Research and Development

One of the first companies to have its R&D department officially accredited as an “R&D Center” by the Ministry of Science, Industry and Technology, Vestel has become world-renowned for its capacity to turn knowledge into technology and technology into cutting-edge product solutions. Operating within a set model for sustainable growth, Vestel continues to develop investments with local as well as international partners, drawing on the company’s cutting-edge technological resource as well as the expertise of over 900 R&D engineers, who are each committed to Vestel’s innovation-oriented philosophy.

Zorlu Group

Zorlu Group

Constantly adding value to society thanks to its successful and pioneering activities, Zorlu Group drives many leading-edge projects across multiple sectors, developing innovation for textiles, white goods and information technology industries as well as the energy and real estate markets.

Today, with 57 companies and approximately 23 thousand employees, Zorlu Holding is working for the future of Turkey as well as quality of life for its citizens.

Vestel Group

Vestel Group

Comprised of 24 companies, the Vestel Group is a multi-industry manufacturer, which operates in electronics, household appliances, mobile technologies, LED lighting and defence. Testimony to the global importance of Zorlu Holding across multiple technology sectors, Vestel is not only thriving at home in Turkey with its 12 companies, but also through a further 14 businesses that have been set up in various other parts of the world.

Originally founded in 1984, Vestel has grown from strength to strength, realizing its global potential after joining the Zorlu Group in 1994. Having rapidly accumulated market share, Vestel has attained global significance thanks to its flourishing export activity and enormous production capacity.

In 2014 alone, Vestel received more than 66 of the most prestigious design awards.

Quality Certificates

Quality Certificates

Corroborating the company’s commitment to meeting industry-leading standards and criteria for quality management, Vestel Ticaret A.Ş was awarded the ISO 9001 quality standard accreditation by the Turkish Standard Institute in 1993.

 Integral to the establishment of a successful total quality management process, this voluntary compliance to the ISO 9001 system affords Vestel a significant competitive advantage, enabling the company to meet customer’s ever-changing requirements and to ensure that quality can be improved continuously. Recognizing the overall importance of quality management to the economy and to quality of life, Vestel is proud of its on-going commitment to enhancing quality control.

Zorlu Holding Customer Relations Manifesto

  1. Innovation, entrepreneurship, sustainability and customer oriented thinking guide all our activities aiming at bringing dreams to life. Our fundamental principle is to offer our customers quality, rapid, pioneering and reliable services and to provide a perfect and distinctive experience.
  2. We establish open feedback mechanisms to listen to our customers in all our companies. Our customers can easily access customer services after sales as well through various channels.
  3. We attach importance to establishing long-term relationships with our customers. In order to transform this process into a perfect experience, we monitor, measure and prepare reports on our customers’ satisfaction at regular intervals with mechanisms such as perception surveys and satisfaction polls. We monitor changing customer expectations, assess the feedback we have received and take pioneering actions in areas open to improvement.
  4. We pay attention to feedback from our distributors and authorised service providers who are constantly in contact with the customer. We learn the priorities of our customers in different regions thanks to our broad network of distributors and authorised service providers.
  5. We attach maximum importance to our customers’ feedback. We share these with senior executives, assess every one of them carefully and take the necessary actions.
  6. We train our employees and distributors and authorised service providers who are in direct contact with the customer regarding customer experience and enhance their expertise and development.
  7. We use our customers’ proposals to improve our products and services and carry out open innovation in every appropriate area along with our customers.
  8. Within the framework of responsible marketing principles, we adopt an approach taking into account social differences, respectful to human rights, fair, transparent, open and which shares correct information in communicating our products and services. We communicate with the goal of raising customers’ and consumers’ awareness regarding environmental and social issues.

2018 Awards

    • Most Innovative Brand Award

      Consumer Electronics Category

    • Plus X Award for High Quality, Design, Ease of Use and Functionality

      NINA TV

      Add'on Wallpaper TV

      Glass'on Wallpaper TV

    • Plus X Award for High Quality, Design and Ease of Use

      Venus V5 5.0"

    • Plus X Award for Design and Ease of Use

      RCA 49140

    • Plus X Award for Design

      DVB 3015

    • Plus X Award for High Quality, Design, Ease of Use and Functionality
    • REDDOT Design Award

      BORDERLESS TV 65560

      Era RC43135

    • DIA Special Award

      Vestel Envo Electric Vehicle Charger

    • Superior Design Award

      VacuumBag Frenchdoor Refrigerator

      Combi Refrigerator with Voice Control and Pure Air Fresh Tech

    • Good Design Award

      VENUS Z30 Smart Phone

      VENUS V6 Smart Phone

      Hot Air Shield Built-In Oven

      Intellicare Washing Machine

      Brilliart Dishwasher

    • Good Design Award

      Nina TV

      65560 Borderless TV

      RC 43140

      RC 43135 FAMILY

      GlassON OLED Wallpaper Box TV

      VacuumBag Frenchdoor Refrigerator

      Hot Air Shield Built-In Oven

      Intellicare Washing Machine

      T20 Hydroboost Washing Machine

      Brilliart Dishwasher

      A Serie Dishwasher

2017 Awards

    • Plus X Award for High Quality, Design, Ease of Use and Functionality

      VENUS Z10 Smart Phone, High Glass TV Stand

    • Plus X Award for High Quality, Design and Functionality

      Space Age Settop box Rolls Set Top Box

    • Plus X Award for Innovation, Hight Quality and Design

      SylphTV

    • Best Product of The Year

      Vega Settop box Rolls Settop box High Glass TV Stand
      Vestel 98” 8K UHD TV 55” Curved OLED TV

    • Best Design Brand of the Year 2016-2017

      in Telecommunication Product Group

    • Most Innovative Brand of The Year 2017

      in Telecommunication Product Group

    • REDDOT Design Award

      Envo Electric Vehicle Charger

    • Design Award

      Magma Glass Grill

      VFLEX Induction Hob

    • Good Design Award

      VFLEX Induction Hob

      FLORA Air Conditioner

      JASMINE Dishwasher